Privacy Policy

Effective Date: December 2019
Danone Inc. has created this privacy statement in order to demonstrate our firm commitment to privacy. This Privacy Policy describes our practices with respect to the collection, use and disclosure of personal information by Danone and our affiliated entities in Canada, including Sequel Naturals, ULC (d/b/a Vega) (collectively, “Danone”). This Privacy Policy also describes any rights you may have with respect to your personal information.

Table of Content

Scope and Application

Definition of “Personal Information”

What Type of Personal Information Do We Collect and How?

How We Use Personal Information?

How We Share Personal Information?

How We Manage Consent?

How Can You Change Your Privacy Choices?

How We Store and Safeguard Personal Information?

Collection of Personal Information from Children

Accessing and Correcting Your Personal Information

Changes to Our Privacy Policy

Who Can You Contact with Privacy Questions?

1. Scope and Application

This Privacy Policy relates to the personal information collected by Danone and applies whenever you interact with us, including when you visit one of our websites (such as,,,,, and our other brands’ websites) on which this Privacy Policy is posted (collectively, “Sites”), purchase our products on our Sites, engage with us on social media, apply for a job opportunity or otherwise participate in or use any programs or services we may offer, such as our promotional activities and contests.

2. Definition of “Personal Information”

When used in this Privacy Policy, and consistent with applicable Canadian data protection laws, personal information means “any information about an identifiable individual”. This may include, for example, your name, birth date, address, e-mail address, purchase history, payment information, and information relating to your account with us. It may also include other types of more technical information such as website visitors’ IP addresses, browser history (pages accessed, date of access, location when accessed), but only when this information can identify you as an individual. Personal information that is aggregated and/or de-identified and cannot be associated with an identifiable individual is not considered to be personal information.

3. What Type of Personal Information Do We Collect and How?

We limit the collection of personal information to what is reasonably required to fulfill the purposes for which it was collected. We collect personal information directly from you, from other sources, through online technologies (such as when you are interacting with us through our Sites) or otherwise with your consent or as required and/or permitted by law.

Learn more

We collect personal information in the following ways:

a. Directly From You

You may provide personal information to us by mail, by email, over the telephone, through our Sites or in any other direct manner.

For example:

  • We collect the information you provide when you contact us with an inquiry, contact customer service (including through the chat feature on our Sites), complete a satisfaction survey or contact us through social media.
  • We collect the information you provide when you create an account on our Sites or sign up for a newsletter and when if you make a purchase.
  • We collect information about your transactions on our Sites, for instance when you make a purchase or download a discount coupon.
  • We collect the information you provide when you voluntarily share information about yourself with us, for instance if you interact with us on social media.
  • We collect the information you provide when you apply for an employment opportunity by sending us a resume or by submitting a job application through our Sites (such as our career portal).

b. From Other Sources

Occasionally, we may receive personal information from other sources. In these cases, we receive your personal information from these other sources with your consent or if the law requires or permits us to do so.

For example: We may receive personal information from organizations with which we partner to offer certain products or to provide certain programs or services.

c. Online Technologies

We may collect certain types of information electronically when you interact with our Sites, emails, social media accounts, online advertising, or through technologies such as cookies, web beacons, single pixel gifs and analytics engines. This information helps us understand what actions you take on our Sites and allows our Sites to work correctly.

For example:

  • We may use your location or language preference to auto-select features when you visit our Sites;
  • We may use information about your purchase on our Sites to provide you with interest-based advertisements based on your purchasing profile; and
  • We may collect, combine and categorize your personal information on an aggregated basis to identify purchasing patterns to help us analyze our businesses to better serve customers.

The technologies and services we use include:

  • Cookies, which are small text files that are saved on your computer when you visit a website so that information can be saved between visits, such as your login credentials or language preferences. For example, cookies allow you to log in quickly when you visit our Sites.
  • Web beacons, and single pixel gifs, which are small image files that have information about you, such as your IP address, that can be downloaded when you visit a website or open an e-mail. This allows us to understand your online behaviour, monitor our email delivery, and provide you with interest-based advertising. These tools also allow our third-party tracking tools to gather information, such as your IP address, and provide this back to us in an anonymized, aggregate form (i.e. in a manner that prevents us from identifying you personally). Aggregate information refers to personal information compiled and expressed in a summary form where no personal identifiers are included.
  • Other technologies, such as analytics engines, which pull usage data from multiple sources and help manage and collect this data to use for personalization, interest-based advertising, customizing content and other methods to gain insights into our customers’ needs and preferences. For instance, we use Google Analytics which allows us to see information on user website activities including, but not limited to, page views, source and time spent on our Sites. This information is depersonalized and is displayed as numbers, meaning that it cannot be tracked back to individuals. You may opt out of our use of Google Analytics by visiting the Google Analytics opt-out page.

Through these technologies, we may collect personal information as follows:

  • Third-Party Social Networks. Third-party social networks that provide interactive plug-ins to enable social network features (e.g., to connect to Facebook) on the Sites may use cookies to gather information on your use of the Sites. How this collected data is used by a third party is dependent on the privacy policy of the social network, which is available on the appropriate parties’ website. Danone encourages you to review the privacy policies of third parties as well. Third parties involved may use these tracking methods such as but not limited to cookies to achieve their own business goals and purposes by relating and combining information about your usage of our Sites to any other personal information they may have collected on you. We may also obtain and use analytical and statistical information from third-party social networks to help us measure performance and effectiveness of content we display on social networks, for example, by measuring impressions and clicks on the content Danone promotes.
  • Google Ads: We use Google Ads Remarketing to advertise Danone across the Internet and to advertise on third-party websites (including Google) to previous visitors to our websites. Google Ads remarketing will display ads to you based on what parts of the Sites you have viewed by placing a cookie on your web browser. It could mean that we advertise to previous visitors who haven’t completed a task on our Sites or this could be in the form of an advertisement on the Google search results page, or a website in the Google Display Network. This cookie does not in any way identify you or give access to your computer or mobile device. The cookie is only used to indicate to other websites that you have visited a particular page on our Sites, so that they may show you ads relating to that page. If you do not wish to participate in our Google Ads Remarketing, you can opt out by visiting Google’s Ads Preferences Manager.
  • Online Interest-based Advertising. Danone may also allow a limited number of trusted third parties to install cookies on your hard drive from our Sites. Our Sites may include third-party advertising and links to other websites which may be used to generate personalized advertisements. Personalized ads, sometimes referred to as interest-based or behavioral ads, are ads based upon information about you, such as your page views on our Sites, your information requests or purchases on our Sites. We do not provide any personal information to advertisers or to third party sites that display interest-based ads on our Sites. However, advertisers and other third parties (including the ad networks, ad-serving companies, and other service providers they may use) may assume that users who interact with or click on a personalized ad or content displayed on our Sites are part of the group that the ad or content is directed towards. Advertisers or ad companies working on their behalf sometimes use technology to serve the ads that appear on our Sites directly to your browser. They may also use cookies to measure the effectiveness of their ads and to personalize ad content. We do not have access to or control over cookies or other features that advertisers and third party sites may use, and the information practices of these advertisers and third-party websites are not covered by our Privacy Policy. Please contact them directly for more information about their privacy practices. You can also generally opt-out of receiving personalized ads from third-party advertisers and ad networks who are members of the Digital Advertising Alliance of Canada. Please visit the DAAC opt-out page for more information.

You may delete or disable certain of these technologies at any time via your browser. However, if you do so, you may not be able to use some of the features on our Sites. To learn more about the privacy choices available to you, please visit How Can You Change Your Privacy Choices?

View Summary

4. How We Use Personal Information?

We may use personal information detailed in section 3 to provide you with our products, programs and services, to manage our business operations and make hiring decisions, to communicate offers and information we think might interest you, to generally enhance your customer experience with us, and as otherwise permitted or required by law.

Learn more about how we use your personal information for: providing the products, programs and services you request, managing our businesses, marketing and advertising, and conducting market research and data analytics

We use your personal information with your consent or as permitted or required by law, and for the following purposes:

a. Providing the Products, Programs and Services you Request

We may use your personal information in order to provide our products, programs or services, for instance:

  • to process and fulfill your purchases and returns;
  • to process and answer your inquiries or to contact you in order to answer your questions and/or requests;
  • to enable your participation in contests, promotions (such as discount coupons), surveys or chats;
  • to manage your registration to our newsletters or other communications;
  • to determine your eligibility for a product, program or service;
  • to take instructions from you;
  • to create, administer, and maintain your accounts.

b. Managing Our Businesses

We may use your personal information to manage our business, for instance:

  • to authenticate the identity of individuals contacting Danone by telephone, electronic means or otherwise;
  • to notify you of changes to your account or our Sites’ services, terms, conditions or policies and to provide you administrative messages, updates, legal notices, technical notices or security alerts;
  • for internal training and quality assurance purposes;
  • to deploy and manage our information technology applications and systems, including managing our Sites;
  • to manage and facilitate the use of our Sites, which may include using cookies and other similar technology (as further detailed in the What Type of Personal Information Do We Collect and How? section);
  • to protect us and third parties from errors and fraud;
  • to monitor and investigate incidents and managing claims;
  • to maintain our commercial activities;
  • to make hiring decisions (if you have submitted an application for employment with us) and send you information about new job opportunities within Danone as well as other career development resources. Should you be hired, relevant portions of your personal information will be used to create and maintain your employment records; and
  • to meet our contractual, legal and regulatory obligations.

c. Marketing and Advertising

We may use your personal information to market our brands and products which we believe may be of interest to you. We use your personal information to place you in general interest and purchase categories, which helps us determine what types of advertisements may be of interest to you and then serve you with these advertisements. We may draw inferences from items you purchase online and use these inferences to gain insights into how well our products sell to a certain general interest group.

We may conduct marketing and advertising in a variety of ways:

  • by communicating with you by email, telephone, or direct mail;
  • by delivering advertisements relevant for you on our Sites and other third-party websites such as social media platforms;
  • by customizing the content you see on our Sites; and
  • by providing personalized products and communications as well as product recommendations to customers.

If you no longer wish to receive commercial electronic messages, please let us know by following the unsubscribe directions provided in every commercial electronic message. For more information on managing your marketing preferences, see How Can You Change Your Privacy Choices? For information on how we may share your personal information for marketing and advertising, see How We Share Personal Information and

d. Conducting Market Research and Data Analytics

We may use your personal information in order to conduct market research and data analytics by tracking and analyzing current or previously collected information for the following purposes:

  • to improve or develop new products, services, programs, promotions, contests or events, and to better understand our customer base and behaviour;
  • to manage and develop our business and operations;
  • to improve our products, our Sites and other programs or services we may offer;
  • to understand customer needs and preferences and customizing how we tailor and market products, programs and services to our customers based on their interests;
  • to measure the effectiveness of our marketing; and
  • to understand how visitors interact with our Sites and ensure they work correctly.

When possible, we will use your information in an aggregated and/or de-identified format.

View summary

5. How We Share Personal Information?

We may share your personal information within Danone’s group of companies and with service providers (companies operating on our behalf, including advertising service providers) for the purposes described in this Privacy Policy and in accordance with applicable law. We do not sell your personal information to any organization or person; the only exception to this would be if we sell or transfer any part of our business. We will not share your personal information with any non-affiliated third party without your prior consent, other than as provided in this Privacy Policy or as otherwise authorized by applicable law.

Learn more about how we may share personal information: within our group of companies, to service providers, in the course of a sale or transfer of business or other transaction, for other permitted reasons, and with your consent.

a. Within Danone

We may share personal information within Danone (i.e. between our affiliates and subsidiaries) in Canada and with our affiliates and subsidiaries outside Canada for the purposes described in this Privacy Policy (for more details on the transfer of personal information outside of Canada, see Transfer of Personal Information outside of Canada). This allows Danone and our affiliates and subsidiaries to comply with applicable laws, regulations and requirements and ensures that your information is consistent, accurate and up-to-date. In addition, it increases the quality and relevance of our products, programs and services and improves your interactions with Danone through easier access to your information within the group.

b. Service Providers

We may hire service providers, which may be affiliates, to perform services on our behalf. This may include, without limitation, a person or an organization retained by Danone to perform work on its behalf, including for marketing research, customer service and web-related services, and quality control assessment. We provide them with a limited amount of information which is necessary in order for them to provide the services required. They are prohibited from using the information for purposes other than to facilitate and carry out the services they have been engaged to provide.

For example:

  • Personal information collected from contest participants may be shared with our contest administrator to contact selected winners.
  • Personal information may be disclosed to our accountants, auditors, agents and lawyers to enable us to make informed decisions with respect to our rights and obligations.
  • We may share limited personal information (e.g. name, email address, phone number) with our online advertising service providers, such as Facebook and Google, for the purposes of reaching customers with relevant advertisements through their advertising platforms.

c. Sale or Transfer of Business or Other Transaction

We may disclose personal information to a third party in connection with a sale or transfer of business or assets, an amalgamation, reorganization or financing of parts of our business (including the proceedings of insolvency or bankruptcy). In the event the transaction is completed, your personal information will remain protected by applicable privacy laws. In the event the transaction is not completed, we will require the other party not to use or disclose your personal information in any manner whatsoever and to completely delete such information, in compliance with applicable laws.

d. Other Permitted Reasons

From time to time, Danone may be compelled to disclose personal information in response to a law, regulation, court order, subpoena, valid demand, search warrant, government investigation or other legally valid request or inquiry. We may also disclose information to our accountants, auditors, agents and lawyers in connection with the enforcement or protection of our legal rights. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful or to law enforcement and emergency services providers, in an emergency or where required or permitted by law. We may release certain personal information when we have reasonable grounds to believe that such release is reasonably necessary to protect the rights, property and safety of others and ourselves, in accordance with or as authorized by law.

Other than the purposes listed above, we may, with your implied or express consent, share or disclose your personal information outside of our group of companies, in accordance with applicable laws.

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6. How We Manage Consent

By visiting our Sites, including making purchases, creating an account, participating in a contest or promotional activity, you are providing your consent to the collection, use and disclosure of personal information as set out in this Privacy Policy. In some cases, your consent may be “implied” i.e. your permission is assumed based on your action or inaction at the point of collection, use or sharing of your personal information.

We will generally obtain consent when we want to use personal information for a new purpose or for a purpose other than those stated at the time of collection in this Privacy Policy or in the terms and conditions of a specific program, product, service, contest, promotion or event you signed up for, participated in or purchased. Your consent can be withdrawn at any time, except in limited circumstances, including legal or regulatory requirements or as a result of your contractual obligations with us. For information on how to manage your privacy preferences, please see How Can You Change Your Privacy Choices?

If you choose not to provide us with certain personal information or if you withdraw your consent, where such withdrawal is available, we may not be able to offer you the products, programs or services that you requested or that could be offered to you.

7. How Can You Change Your Privacy Choices?

We want you to clearly understand your choices and make informed decisions about your privacy options. There are several options available for you to manage your privacy preferences, including, for example: managing your preferences within your account when applicable, at registration or by contacting us directly, changing your browser settings on your device, and/or, where available, using third party unsubscribe functionality.

Learn more about how to change your privacy choices through your account, when you register for a product, program or service or by contacting us directly, changing your browser settings and using third party unsubscribe functionality.

a. Within Your Account

If you have an account with us, you can update your preferences where customer preference options are available through the relevant program, product or service.

b. At Registration or by Contacting Us Directly

You may opt in to receiving email marketing communications at the time of registration (for instance, when you create an online account or enter our contests or promotions) or any time thereafter through your online account(s). We may also have your implied consent to send you such marketing electronic communications under applicable laws.

You may opt out of:

  • Receiving email marketing communications by clicking “unsubscribe” within any marketing email you receive; and
  • Receiving mail or telephone marketing, or quality control communications, by contacting our customer service or by communicating with us using our contact information below. In the latter case, please see Who Can You Contact With Privacy Questions?.

Please note the following regarding withdrawal of consent or changes in your privacy preferences:

  • Even if you have opted out of receiving marketing communications from us, we may still contact you for transactional purposes, in compliance with applicable laws (e.g., for customer service, product information, service or reminder notices, or recalls). We may also need to contact you with questions or information regarding your customer service inquiries; and
  • It may take some time for all of our records to reflect changes in your preferences (e.g., if you request that you not receive personalized marketing communications from us, your preference may not be captured for a promotion already in progress).

c. Changing Your Browser Settings on Your Device

We use technologies to enhance your customer experience and present offers to you, including interest-based advertisements. For example, technologies such as cookies allow us to recognize when you use or return to our Sites, providing you with a more seamless experience. You may delete or disable certain of these technologies at any time via your browser. However, if you do so, you may not be able to use some of the features of our Sites.

Please refer to your browser instructions or help screen to learn more about how to block, delete and manage cookies on your computer or mobile device.

d. Using Third Party Unsubscribe Functionality

We may use third parties (e.g., web companies or social media platforms) that use certain technologies to analyze your browsing behaviour as you visit our Sites or to provide advertising. Please see the Online Technologies section for information how to manage your privacy preferences with respect these third parties.

You may also control the ads you see on Google and Facebook services in your Google Ads Settings and Facebook Ad Preferences.

View Summary

8. How We Store and Safeguard Personal Information?

We take the security of your personal information very seriously and are committed to protecting your privacy by using a combination of administrative, physical and technical safeguards. These measures include access restrictions, authentication systems, personnel training, and encryption. Your personal information may be stored in foreign jurisdictions, in which case it will be subject to foreign laws. We store your personal information for as long as it is necessary to provide you with our programs, products, and services and for a reasonable time thereafter, or as permitted or required by law.

Learn more about how we protect personal information, transfer of keep personal information outside of Canada and how long we keep personal information

a. How We Protect Personal Information

We employ organizational, physical and technological measures to protect the confidentiality of personal information and to safeguard personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification, in light of, among other things, the sensitivity of the information and the purposes for which it is to be used. These measures include access restrictions, encryption, and personnel training concerning the importance of preserving the privacy, confidentiality, and security of the personal information we collect. These safeguards also apply when we dispose of or destroy your personal information.

Please be careful whenever sending personal information to us via email. Email is generally not a secure means of transferring information. We therefore cannot guarantee that this information will not be lost or used in a fraudulent manner and we encourage the use of email encryption to communicate with us.

b. Transfer of Personal Information Outside of Canada

We may share personal information within Danone entities in Canada and with our affiliates and subsidiaries outside Canada. Some of our service providers may also access, process or store your personal information outside of Canada. We use reasonable safeguards such as contractual requirements to ensure that our service providers protect your personal information wherever it is used or stored.

As a result, when your personal information is used or stored in a jurisdiction other than Canada, it may be subject to the law of this foreign jurisdiction, including any law permitting or requiring disclosure of the information to the government, government agencies, courts and law enforcement in that jurisdiction.

c. How Long We Keep Personal Information

We will store your personal information for as long as necessary to fulfill the purposes for which it was collected, except where otherwise required or permitted by law. Once no longer required, your personal information will be securely destroyed or anonymized (so the information no longer identifies you).

View Summary

9. Collection of Personal Information from Children

It is neither our goal nor intention to collect or post personal information from children under the age of eighteen without their parent’s or guardian’s consent. Danone does not knowingly provide any personal information collected from children, regardless of its source, to any third party for any purpose whatsoever. When a child submits information to the Sites, the child’s parent or guardian receives an e-mail alerting them to the child’s registration and provides instructions on how the parent could delete the child’s registration, if so desired. Although children may be allowed to participate in contests, if a child wins, notification and prizes are sent to the parents or guardians identified in the initial registration process. Danone encourages parents and guardians to spend time online with their children and to participate in the interactive activities offered on the Site.

Notwithstanding the foregoing, it is possible that we nevertheless collect such information from children if same is provided to us. We therefore encourage parents to inform their children about the possible consequences of using the Sites and disclosing information through the said Sites. We will not assume any responsibility with respect to the use of the Site or disclosure of information via the Sites by children.


10. Accessing and Correcting Your Personal Information

You have the right to access and rectify the personal information we hold about you, subject to any legal restrictions. Upon request, we will provide you with access to your personal information within a reasonable timeframe, in compliance with applicable laws. It is your responsibility to provide accurate, correct and complete information.

Some of the personal information we hold about you is accessible to you through your online account(s). You can access and update or correct your personal information by logging into your account(s) and making updates to your profile information and your preferences.

You can also request access or rectification by contacting Danone’s Chief Privacy Officer as described in the “Who Can You Contact With Privacy Questions?” section.

11. Changes to Our Privacy Policy

We may make changes to this Privacy Policy from time to time. Any changes we make will become effective when we post a modified version of the policy on our Sites. If the changes we make are significant, we will provide a more prominent notice when required by applicable laws. By visiting our Sites, purchasing a product or continuing to participate in our programs and/or use our services after the modified version of the Privacy Policy has been posted or you have been informed of such update, you are accepting the changes to the Privacy Policy. It is your obligation to ensure that you read, understand and agree to the latest version of the Privacy Policy. The “Effective Date” at the top of the Privacy Policy indicates when it was last updated.

12. Who Can You Contact With Privacy Questions?

For questions regarding our data protection and privacy practices, this Privacy Policy or the Site, please click here to send an email to Danone. Individuals requiring information or wishing to file a complaint in connection with matters relating to this Privacy Policy, may contact Danone’s Chief Privacy Officer at the following address:

Danone Inc.

100, rue de Lauzon

Boucherville, QC J4B 1E6