Second annual partnership reflects shared commitment to social and environmental responsibility
Boucherville, Quebec (August 2, 2018) – Danone Canada, the country’s largest consumer-facing certified B Corporation, is pleased to announce its second annual sponsorship of the Rogers Cup presented by National Bank tennis tournament taking place in Toronto and Montreal from August 3 to 12, 2018.
Building on the company’s successful Rogers Cup debut in 2017, this year marks the first time Danone Canada will leverage its sponsorship in both of the tournament’s host cities. Products from its best-selling dairy-and plant-based brands – including Oikos Triple Zero Vanilla Greek yogurt; OikosCherry Greek yogurt*; ActiviaProbiotic Drink; and Silk beverages**– will be available at various locations throughout the tournament, ensuring that athletes, spectators, volunteers and employees have access to nutritious meal and snack options. Oikos will also be featured in smoothies and gourmet menu items served at Rogers Cup concessions stands, corporate suites and restaurants, showcasing the many creative ways in which Greek yogurt can enhance sweet and savoury cooking.
The sponsorship reaffirms both organizations’ shared commitment to building a healthier world. In April 2018, Danone Canada became a B Corporation, certified by the nonprofit B Lab for meeting the most rigorous standards of social and environmental performance, accountability, and transparency. The Rogers Cup was recently named the Sustainable Sport Event of the Year at the annual Canadian Sport Tourism Alliance PRESTIGE Awards, in recognition of its exceptional environmental and community initiatives.
“Danone Canada is thrilled to return to the Rogers Cup, one of the country’s premier sporting events. Not only does this sponsorship create a unique opportunity to engage consumers and showcase the diversity of our dairy-and plant-based product portfolio, but it also allows us to join forces with a like-minded organization. The Rogers Cup shares our One Planet, One Health vision that the health of people and the planet are connected and interdependent, and together, we can have a tremendous impact,” said Natacha Gouveia, Head of External Communications at Danone Canada.
“The Rogers Cup is thrilled to have Danone Canada return as a tournament sponsor. Our social commitment includes making healthier meal and snack options available to our athletes and spectators, and Danone’s mission to bring health through food to as many people as possible fits perfectly with our own philosophy of sustainability. We look forward to exploring the full potential of what we can achieve together,” said Claude Savard, Vice-President of Corporate Sponsorships, Rogers Cup.
Danone Canada’s 2018 Rogers Cup sponsorship will be primarily supported by public relations, including a celebrity chef battle at the Montreal tournament on Friday, August 3. Stephanie Audet (Chef, LOV restaurant), Jonathan Garnier (Chef, La GuildeCulinaire) and Baptiste Peupion (Executive Chef, Fairmont The Queen Elizabeth) will be joined by a Rogers Cup player for a three-set cooking challenge using the brand-newOikos Organic and Activia Probiotic Drink products, as well as the popular Danone Creamy yogurt. The partnership will also be regularly featured on the Danone Canada (@DanoneCanada, Facebook.com/DanoneCanada) and Rogers Cup (@RogersCup, @CoupeRogers, Facebook.com/RogerCup, Facebook.com/CoupeRogers) social media channels throughout the tournament.
Complete details of the Rogers Cup, including the event schedule, location, and ticket information, is available at www.rogerscup.com.
*Montreal tournament only
**Toronto tournament only
About Danone Canada
Danone Canada is a business unit of Danone and operates from headquarter offices in Boucherville, Quebec, and Mississauga, Ontario. Danone Canada is the country’s largest consumer-facing Certified B Corporation®, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. Danone Canada’s ambition is to produce healthful dairy, plant-based products and coffee creamers and beverages; create economic and social value; and nurture natural ecosystems through sustainable agriculture. Its portfolio of brands includes Activia®, Oikos®, DanActive®, Danone®, Silk® plant-based foods and beverages, So Delicious® Dairy Free and more. For more information about the company, please visit www.danone.ca; facebook.com/danonecanada; Twitter (@DanoneCanada) or LinkedIn (Danone Canada).
A total of eight Danone entities have now earned B CorpTM Certification, including dairy subsidiaries in France (Les Prés Rient Bio), in Spain and in the UK; organic baby food brand Happy Family in the U.S.; Aguas Danone de Argentina; and AQUA in Indonesia.
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