Link to access product photos and elements of the advertising campaign: here
Boucherville (Quebec), August 30, 2018 – Activia, Canada’s best-selling yogurt brand, launches the new Activiadrink format. With only 6g of sugar per portion, it contains 25% less sugar than the other drinkable probiotic yogurts on the market.
A quality product
As Canadians set increasingly high standards for nutrition, Activia is proud to offer this new, high quality product range to consumers looking to adopt and to maintain healthy eating habits, while incorporating probiotics into their daily lives.
“With no artificial flavour, artificial colour or preservatives, this new Activia drink format is made with real fruit purée and contains Activia’s exclusive B.L. Regularis probiotic culture. It also has the same smooth texture and creamy taste that our other products are famous for.The new Activia drink is a quick and easy way to nurture our gut flora on a daily basis”, says Geneviève Bolduc, Marketing Director, Danone Canada.
Drinkable yogurt, a top trending food
These days, drink formats represent a current trend in the food industry,especially in functional drinks, which present added benefits, such as probiotics.
“Since we now know that Canadians are taking a closer look at what they eat, our recipe contains less sugar than other drinkable probiotic yogurts on the market,” adds Ms. Bolduc.
Campaign focused on simplicity to take care of your “inside“ everyday
A national advertising campaign is planned to promote the product as a simple way to nurture our gut health and reach our full potential every day.
This Canada-wide multifaceted campaign uses high reaching and impactful media placements to connect with our multi-tasking consumers, building awareness of this new drinkable format:
Advertiser: Danone Canada – Activia (Geneviève Bolduc, Émilie Forget)
Social media: Carl
Public relations: Danone Canada and NATIONAL Public Relations
Point of sale advertising: Bob
Packaging design: Pigeon
About Danone Canada
Danone Canada is a business unit of Danone and operates from headquarter offices in Boucherville, Quebec, and Mississauga, Ontario. Danone Canada is the country’s largest consumer-facing Certified B Corporation®, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. Danone Canada’s ambition is to produce healthful dairy, plant-based products and coffee creamers and beverages; create economic and social value; and nurture natural ecosystems through sustainable agriculture. Its portfolio of brands includes Activia®, Oikos®, DanActive®, Danone®, Silk® plant-based foods and beverages, So Delicious® Dairy Free and more. For more information about the company, please visit www.danone.ca; facebook.com/danonecanada; Twitter (@DanoneCanada) or LinkedIn (Danone Canada).
450655-7331, ext 7487