WHAT ARE THE BREAKFAST CLUBS?
Our partnership with Breakfast Clubs of Canada and the Club des petits déjeuners du Québec goes back to 1996, and annually we donate over 2 million cups of yogurt to both clubs. In addition to product and financial support, we encourage our employees to get personally involved in various fundraising and awareness-raising activities to promote this important cause. We are extremely proud to have a team of approximately 20 Head Office employees help serve breakfasts once a week at a local elementary school.
Since its creation in 1994, the Club has been doing its utmost to ensure that every child receives the two crucial elements required for learning: a nutritious breakfast and a nourishing environment. Building on the Club des petits déjeuners du Québec’s formula, Breakfast Clubs of Canada was launched in 2005. In 2010-2011, more than 16 million breakfasts were served to 106,745 children through our School Breakfast Programs across the country. Together, the two sister-organizations help children across Canada make the most of their day in school…and it allows them to pursue and nourish their dreams.